Echo Fest Poster

Echo Fest is a yearly music festival held in the Detroit area that features psychedelic and experimental bands from around the country.

As one of the three founders and organizers of the festival, I implemented a DIY marketing campaign on a shoestring budget that included screen printed posters, record bags loaded with merch from the bands and sponsors, and a compilation CD, that were distributed to record stores and local business.

Combined with local news articles driven by a strong press release and a social media blitz, the 2016 fest was a soldout show. I also assisted in booking of the artist, arranging travel, and coordinated day