Echo Fest Screen Print

Screen Printed poster for Echo Fest IV. (1 of 50)

The poster was designed in Illustrator and screen printed by hand.

Echo Fest is a yearly music festival held in the Detroit area that features psychedelic and experimental bands from around the country.

As one of the three founders and organizers of the festival, I implemented a DIY marketing campaign on a shoestring budget that included screen printed posters, record bags loaded with merch from the bands and sponsors, and a compilation CD, that were distributed to record stores and local business.

Combined with local news articles driven from a strong press release and a social media bitz, the 2013 fest was a sold out show. I also assisted in booking of the artist, arranging travel, and coordinated day-of-event planning.