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Print Ad (Crain’s Detroit, Nov/Dec 2013)
This ad targets potential health care facilities in the greater metro Detroit area. The focus is creating awareness that Enovate Medical is a local, Michigan-based company. The background image shows Enovate Medical assembly line employees; the copy evokes a feeling of

comradery and Michigan pride because Enovate’s employees are patients themselves of the target health care facilities. This implies that Enovate makes only the highest quality products, because its employees take pride in creating products that they trust for their own medical care.